Sarah Highfield

Sarah was appointed as Chief Financial Officer and as Executive Director with effect from 15 May 2025. Sarah has more than 15 years of listed and private company experience in Chief Financial Officer and Chief Executive Officer roles. She was previously Chief Financial Officer of Away Resorts Ltd, and Chief Executive Officer of Elvie, having also previously served as Chief Financial Officer. Prior to joining Elvie, Sarah was Group Chief Financial Officer at Costa Coffee for over five years, including during the c.£3.9bn sale to The Coca-Cola Company. She was also Chief Financial Officer of Tesco’s Hungary and Slovakia businesses. Sarah is currently a Non-Executive Director and Chair of the Audit and Risk Committee of Coats Group plc, a FTSE 250 British thread manufacturer and pioneer in performance materials. She has a BSc in Mathematical Sciences from the University of Birmingham and is a qualified accountant, Chartered Institute of Management Accountants.